Condé Nast (2016 – Present)
Director of Audience Development, Analytics & Social Media
Lead Audience Development, Analytics, and Social Media strategy across a brand portfolio including The New Yorker, Vogue, Pitchfork, W Magazine, Brides, and Golf Digest
Strategically innovate and work cross-departmentally with Editorial, Product, and Consumer Marketing teams to scale each brand in the portfolio and grow engagement and subscription (for paywalled sites)
Work closely with SEO, Newsletter, and E-commerce staff to drive organic search, email acquisition, and revenue across brands.
Manage paid social campaigns for select brands, including a $100,000 campaign for Vogue in Q4 2017
Help determine annual audience growth and engagement goals and manage a cross-brand KPI program
Lead Audience Development, Analytics, and Social Media teams embedded at each brand (staff of 16)
The Wall Street Journal (2013 – 2016)
Director of Audience Development, Video
Led audience development and digital distribution strategy for WSJ Video
Delivered a 64% YoY growth in video starts in one year
Worked directly with the Global Head of Audience Development and the Head of Video to increase traffic and improve user experience of WSJ Video
Collaborated with the Editorial, Business Development, Mobile, Product, Data, Sales, Partnerships, and Marketing teams to ensure that video was fully optimized and monetized across the Dow Jones network
Senior Audience Development Manager & Audience Development Manager
Advised an editorial staff of over 1,800 journalists on SEO and digital publishing best practices
Delivered a 54% growth in search traffic to WSJ.com in one quarter, and an 88% increase YoY
Created and presented audience development and SEO trainings to domestic and international bureaus
Worked directly with the Analytics team to set traffic goals and provide metrics to editorial staff
AOL (2012 – 2013)
Audience Development Analyst for Patch.com
Oversaw implementation of audience development tactics that contributed to a 20% growth in total traffic
Provided data-centric guidance to senior management that was implemented company-wide
Advised editors of more than 900 local websites on how to increase performance using data-driven strategies
Created and presented trainings on SEO, social media, and editorial best practices
Thomson Reuters (2011 – 2012)
Audience Development Coordinator & Associate Producer
Managed and curated Reuters TV’s digital content on YouTube and Reuters.com
Ideated and implemented audience development and social strategies for ReutersTV
Managed social execution on Twitter, Facebook, and Pinterest
Led analytics and reporting for ReutersTV’s site and YouTube
CNN (2009 – 2011)
Production Assistant – In the Arena with Eliot Spitzer
Worked in a live newsroom and consulted with senior producers and hosts on content for each show
Researched and edited video, managed and archived video, and ran graphics for the live show
Online Content & Social Media Intern – Anderson Cooper 360°
Managed the AC 360° website and blog and wrote original material for the site
Production & Social Media Intern – Fareed Zakaria GPS
Performed video research and footage screening for each show, and archived past broadcasts
Increased presence of Fareed Zakaria and the show on social networking sites
SKILLS
Experienced in all major analytics platforms (Omniture, Google Analytics, Chartbeat, Parsely, and YouTube Analytics), adept in Excel, skilled in SEO tools, accredited in Project Management, proficient in content management systems, working knowledge of SalesForce.
EDUCATION
University of Southern California (USC), Cum Laude
BA Annenberg School for Communication & Journalism, BA International Relations